Routine skincare
Routinely is built on the idea that skincare works through consistency, not through one product. Each serum has one specific active ingredient and they are designed to work together. Read more
Ellen’s advice
How to choose
Routinely is built on the idea that skincare works through consistency, not through one product. Each serum has one specific active ingredient and they are designed to work together. Clean formulas, made in Europe and science-backed ingredients, unisex and for all skin types. LLN.beauty is an official stockist.
How to choose your serum:
- Hydration: Multi-Molecular Weight Hyaluronic Acid.
- Redness and sensitivity: Barrier Boost B3, Soothing 5-Plant Extract or Microbiome Balance.
- Blemishes and uneven texture: 360° Azelaic Acid, Everyday or Sunday Exfoliating Serum.
- Pigmentation and dull skin: Golden Vitamine C or Tone-Evening Tranexamic Acid.
- Fine lines: Regenerating Retinol or the gentler Reset Bakuchiol.
Complete your routine with The Balm Cleanser, The Guardian Cream and a day cream with SPF. Not sure which serums suit your skin? Take the free skin analysis.
Frequently asked questions
Everything you want to know
Can you combine Routinely with other brands?
How many Routinely serums should you use at once?
What is the difference between retinol and bakuchiol?
Who helps you?
I'm Ellen, the Ellen behind LLN.beauty (say it as Ellen beauty). Beauty therapist since 2003, with my online beauty store since 2008. In 2019 I trained in orthomolecular therapy at KPNI, to tackle skin problems from the inside as well.
For years I treated clients in my salon. I stopped, because a treatment only works for a short while. Lasting results come from the basics you do yourself at home. That's why I now help you with a routine you'll actually stick to.
Which routine do you want to tackle first?
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