anti-aging & firmness

Want firmer, more even, more radiant skin? You’ll get the best results with a few targeted ingredients and SPF every day. Read more

Guinot Sérum Crème Hydrazone Yeux, hydraterende oogverzorging tegen vochtlijntjes
Guinot | Sérum Crème Hydrazone Yeux - hydrating eye care for dehydration lines
Regular Price
€58.30 EUR
Sale Price
€58.30 EUR
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Guinot Concentré Lift Eclat, ampul met onmiddellijk lifteffect
Guinot | Concentré Lift Eclat - ampoule with instant lifting effect
Regular Price
€30.90 EUR
Sale Price
€30.90 EUR
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Oolaboo Enwrap Eyes Refreshing Eye Pads, verfrissende oogpads met hyaluronzuur
Oolaboo | Enwrap Eyes Refreshing Eye Pads - refreshing eye pads with hyaluronic acid
Regular Price
€9.00 EUR
Sale Price
€9.00 EUR
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Oolaboo Enwrap Face Hydrating Fleece Mask, hydraterend vliesmasker voor gezicht en hals
Oolaboo | Enwrap Face Hydrating Fleece Mask - hydrating sheet mask for face and neck
Regular Price
€18.00 EUR
Sale Price
€18.00 EUR
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Guinot Crème Nouvelle Vie, nachtcrème tegen eerste rimpeltjes en een vermoeide huid
Guinot | Crème Nouvelle Vie - night cream for first wrinkles and tired skin
Regular Price
€91.40 EUR
Sale Price
€91.40 EUR
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Oolaboo Dawn to Dusk Premier Rejuvenating Face Cream, rijke anti-aging crème met witte truffel
Oolaboo | Dawn to Dusk Premier Rejuvenating Face Cream - rich anti-ageing cream with white truffle
Regular Price
€94.00 EUR
Sale Price
€94.00 EUR
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Oolaboo Dawn to Dusk Eye Around Stem Cell Cream, oogcontourcrème tegen fijne lijntjes en donkere kringen
Oolaboo | Dawn to Dusk Eye Around Stem Cell Cream - eye cream for fine lines and dark circles
Regular Price
€57.50 EUR
Sale Price
€57.50 EUR
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Guinot Masque Anti-Rides, gladmakend anti-rimpelmasker
Guinot | Masque Anti-Rides - smoothing anti-wrinkle mask
Regular Price
€60.20 EUR
Sale Price
€60.20 EUR
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Guinot Sérum Nouvelle Vie, geconcentreerd serum tegen eerste tekenen van veroudering en vermoeidheid
Guinot | Sérum Nouvelle Vie - concentrated serum for first signs of ageing and fatigue
Regular Price
€106.00 EUR
Sale Price
€106.00 EUR
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Guinot Sérum Anti-Âge Rééquilibrant, anti-age serum voor een rijpere huid met onzuiverheden
Guinot | Sérum Anti-Âge Rééquilibrant - anti-ageing serum for mature skin with imperfections
Regular Price
€85.80 EUR
Sale Price
€85.80 EUR
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Guinot Crème Riche Anti-Rides, rijke anti-rimpelcrème met hyaluronzuur
Guinot | Crème Riche Anti-Rides - rich anti-wrinkle cream with hyaluronic acid
Regular Price
€68.20 EUR
Sale Price
€68.20 EUR
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Guinot Crème Anti-Rides, anti-rimpelcrème met hyaluronzuur
Guinot | Crème Anti-Rides - anti-wrinkle cream with hyaluronic acid
Regular Price
€64.10 EUR
Sale Price
€64.10 EUR
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Oolaboo Dawn to Dusk Everyday Pro-Aging Cream, pro-aging crème met bakuchiol
Oolaboo | Dawn to Dusk Everyday Pro-Aging Cream - pro-aging cream with bakuchiol
Regular Price
€78.00 EUR
Sale Price
€78.00 EUR
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Oolaboo Dawn to Dusk 2-in-1 Intensive Cream Mask, voedende dagcrème en nachtmasker in één
Oolaboo | Dawn to Dusk 2-in-1 Intensive Cream Mask - nourishing day cream and night mask in one
Regular Price
€94.00 EUR
Sale Price
€94.00 EUR
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Guinot Masque Éclat Lifting, doekmasker voor een stevigere, stralende huid in 10 minuten
Guinot | Masque Éclat Lifting - sheet mask for firmer, radiant skin in 10 minutes
Regular Price
€12.50 EUR
Sale Price
€12.50 EUR
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Guinot Très Homme Crème Longue Vie, revitaliserende gezichtscrème voor mannen
Guinot | Très Homme Crème Longue Vie - revitalising youth cream for men
Regular Price
€86.20 EUR
Sale Price
€86.20 EUR
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Guinot Duo Lips Care gommage + baume, lipscrub en verjongende lippenbalsem
Guinot | Duo Lips Care gommage + baume - lip scrub and anti-ageing lip balm
Regular Price
€64.00 EUR
Sale Price
€64.00 EUR
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Guinot Baume Eye Summum, oogbalsem voor oogleden, kraaienpootjes, wallen en kringen
Guinot | Baume Eye Summum - eye balm for eyelids, crow's feet, puffiness and dark circles
Regular Price
€166.10 EUR
Sale Price
€166.10 EUR
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Guinot Concentré Life Influx Yeux, regenererend oogconcentraat voor stevigheid en rimpels
Guinot | Concentré Life Influx Yeux - regenerating eye concentrate for firmness and wrinkles
Regular Price
€131.70 EUR
Sale Price
€131.70 EUR
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Guinot Gommage Age Summum, anti-age scrub met dubbele exfoliatie
Guinot | Gommage Age Summum - anti-ageing scrub with dual exfoliation
Regular Price
€105.50 EUR
Sale Price
€105.50 EUR
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Guinot Concentré Life Influx, anti-age concentraat voor een stevigere, vollere huid
Guinot | Concentré Life Influx - anti-ageing concentrate for denser, firmer skin
Regular Price
€216.30 EUR
Sale Price
€216.30 EUR
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Guinot Masque Age Refill Summum, anti-age nachtmasker met hyaluronzuur
Guinot | Masque Age Refill Summum - anti-ageing overnight mask with hyaluronic acid
Regular Price
€117.50 EUR
Sale Price
€117.50 EUR
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Guinot Crème Yeux Longue Vie+, liftende oogcrème tegen rimpels, wallen en kringen
Guinot | Crème Yeux Longue Vie+ - lifting eye cream for wrinkles, puffiness and dark circles
Regular Price
€85.30 EUR
Sale Price
€85.30 EUR
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Guinot Baume Longue Vie Lèvres, verjongende lippenbalsem voor vollere lippen
Guinot | Baume Longue Vie Lèvres - youth lip balm for fuller lips
Regular Price
€53.40 EUR
Sale Price
€53.40 EUR
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Guinot Crème Longue Vie Cou, verstevigende halscrème voor hals en kaaklijn
Guinot | Crème Longue Vie Cou - firming neck cream for neck and jawline
Regular Price
€89.30 EUR
Sale Price
€89.30 EUR
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Oolaboo Beauty Sleep Face Recovering Nutrition Night Cream, rijke nachtcrème met manukahoning
Oolaboo | Beauty Sleep Face Recovering Nutrition Night Cream - rich night cream with manuka honey
Regular Price
€66.00 EUR
Sale Price
€66.00 EUR
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Oolaboo Dawn to Dusk Light Radiance Fluid, lichte hydraterende fluid met bakuchiol
Oolaboo | Dawn to Dusk Light Radiance Fluid - light hydrating fluid with bakuchiol
Regular Price
€82.00 EUR
Sale Price
€82.00 EUR
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Oolaboo SMART Aesthetics Collagen Booster, serum met peptiden en hyaluronzuur tegen rimpels
Oolaboo | SMART Aesthetics Collagen Booster - peptide and hyaluronic acid serum for wrinkles
Regular Price
€88.50 EUR
Sale Price
€88.50 EUR
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Guinot Crème Age Summum, anti-age crème tegen rimpels, vlekjes en een doffe teint
Guinot | Crème Age Summum - anti-ageing cream for wrinkles, dark spots and dullness
Regular Price
€274.10 EUR
Sale Price
€274.10 EUR
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Oolaboo SMART Aesthetics SPF50 No Harmful UVA & UVB Protector, lichte dagelijkse zonnecrème voor je gezicht
Oolaboo | SMART Aesthetics SPF50 No Harmful UVA & UVB Protector - light daily face sunscreen
Regular Price
€67.00 EUR
Sale Price
€67.00 EUR
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Guinot Sérum Age Immune, anti-age serum dat de natuurlijke verdediging van je huid ondersteunt
Guinot | Sérum Age Immune - anti-ageing serum that supports your skin's natural defences
Regular Price
€236.40 EUR
Sale Price
€236.40 EUR
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Guinot Crème Age Logic, anti-age crème met ATP die vermoeide huidcellen activeert
Guinot | Crème Age Logic - anti-ageing cream with ATP that reactivates skin cells
Regular Price
€182.20 EUR
Sale Price
€182.20 EUR
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Guinot Crème Age Logic Riche, rijke anti-age crème met ATP voor een droge, vermoeide huid
Guinot | Crème Age Logic Riche - rich anti-ageing cream with ATP for dry, tired skin
Regular Price
€209.80 EUR
Sale Price
€209.80 EUR
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Oolaboo SMART Aesthetics Vitamin C3 Essence Concentrate, vitamine C serum voor een stralende teint
Oolaboo | SMART Aesthetics Vitamin C3 Essence Concentrate - vitamin C serum for a radiant complexion
Regular Price
€77.00 EUR
Sale Price
€77.00 EUR
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Oolaboo Saveguard Antioxidant Nutrition Protective Face Cream, parfumvrije, beschermende dagcrème
Oolaboo | Saveguard Antioxidant Nutrition Protective Face Cream - fragrance-free protective day cream
Regular Price
€66.00 EUR
Sale Price
€66.00 EUR
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Oolaboo Morning Dew Moisturizing Prebiotic Serum, hydraterend serum voor de droge, gevoelige huid
Oolaboo | Morning Dew Moisturizing Prebiotic Serum - hydrating serum for dry, sensitive skin
Regular Price
€77.50 EUR
Sale Price
€77.50 EUR
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Guinot Masque Eclat Lifting, liftend doekmasker voor meer glans in 10 minuten
Guinot | Masque Eclat Lifting - lifting sheet mask for more radiance in 10 minutes
Regular Price
€57.00 EUR
Sale Price
€57.00 EUR
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Guinot Masque Age Logic Yeux, verjongend oogmasker in 8 minuten
Guinot | Masque Age Logic Yeux - rejuvenating eye mask in 8 minutes
Regular Price
€55.20 EUR
Sale Price
€55.20 EUR
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Oolaboo Morning Dew Eye Opening Nutrition Emulsion, frisse, hydraterende oogemulsie
Oolaboo | Morning Dew Eye Opening Nutrition Emulsion - fresh, hydrating eye emulsion
Regular Price
€47.00 EUR
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€47.00 EUR
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Guinot Masque Anti-Fatigue Yeux, verfrissend oogmasker tegen wallen en vermoeidheid
Guinot | Masque Anti-Fatigue Yeux - refreshing eye mask for puffiness and fatigue
Regular Price
€50.90 EUR
Sale Price
€50.90 EUR
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Guinot Crème Age Logic Yeux, verstevigende oogcrème voor rimpels en oogleden
Guinot | Crème Age Logic Yeux - firming eye cream for wrinkles and eyelids
Regular Price
€110.80 EUR
Sale Price
€110.80 EUR
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Oolaboo SMART Aesthetics Age Defense Skin Firmer, verstevigende crème met bakuchiol
Oolaboo | SMART Aesthetics Age Defense Skin Firmer - firming cream with bakuchiol
Regular Price
€67.00 EUR
Sale Price
€67.00 EUR
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Guinot Crème Youth Perfect Finish Teinte Dorée, getinte anti-age dagcrème met SPF 50 in goudtint
Guinot | Crème Youth Perfect Finish Teinte Dorée - tinted anti-ageing day cream SPF 50 in a golden shade
Regular Price
€71.40 EUR
Sale Price
€71.40 EUR
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Guinot Sérum Lift Summum, liftend serum dat je gezichtscontour ondersteunt
Guinot | Sérum Lift Summum - lifting serum that supports your facial contour
Regular Price
€180.70 EUR
Sale Price
€180.70 EUR
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Guinot Crème Lift Summum, verstevigende crème die je huid van binnenuit herdensifieert
Guinot | Crème Lift Summum - firming cream that redensifies your skin from within
Regular Price
€158.40 EUR
Sale Price
€158.40 EUR
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Guinot Masque Anti-Rides Longue Vie+, verjongend masker voor gezicht en ogen
Guinot | Masque Anti-Rides Longue Vie+ - youth mask for face and eyes
Regular Price
€12.50 EUR
Sale Price
€12.50 EUR
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Guinot Concentré Anti-Taches, serum tegen pigmentvlekken voor een egale teint
Guinot | Concentré Anti-Taches - dark spot serum for an even complexion
Regular Price
€123.50 EUR
Sale Price
€123.50 EUR
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Oolaboo SMART Aesthetics Superhero Vitamin A Concentrate, vitamine A serum tegen rimpels
Oolaboo | SMART Aesthetics Superhero Vitamin A Concentrate - vitamin A serum for wrinkles
Regular Price
€77.00 EUR
Sale Price
€77.00 EUR
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Oolaboo SMART Aesthetics AHA Cleanser Exfoliant, reiniger met glycolzuur voor een stralende teint
Oolaboo | SMART Aesthetics AHA Cleanser Exfoliant - glycolic acid cleanser for a radiant complexion
Regular Price
€67.00 EUR
Sale Price
€67.00 EUR
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Guinot Crème Youth Perfect Finish SPF50, getinte anti-age dagcrème met SPF 50
Guinot | Crème Youth Perfect Finish SPF50 - tinted anti-ageing day cream SPF 50
Regular Price
€71.40 EUR
Sale Price
€71.40 EUR
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Ellen’s advice

How to choose

Want firmer, more even, more radiant skin? You’ll get the best results with a few targeted ingredients and SPF every day. Here you’ll find anti-ageing care from PCA Skin, Institut Esthederm, Routinely and Self.

How to choose:

  • Fine lines and cell renewal: retinol, such as the PCA Skin Intensive age refining treatment or Intensive retinol brightening treatment.
  • Firmness: a peptide serum such as PCA Skin ExLinea Pro or Total Strength serum.
  • A radiant complexion: vitamin C, such as PCA Skin C&E Advanced or C&E Strength Max.
  • Hydration and plumpness: hyaluronic acid, such as the PCA Skin Hyaluronic Acid Boosting Serum or the Routinely hyaluronic acid serum.
  • Eyes: the PCA Skin Ideal Complex eye cream or eye gel.

Always finish your morning routine with a day cream with SPF. Not sure where to start? Take the free skin analysis.

Frequently asked questions

Everything you want to know

At what age should I start anti-ageing?
Daily SPF from your twenties is the best start. Targeted ingredients like retinol and peptides are usually added from your thirties, or earlier if your skin is ready.
How do I use retinol?
Start low and build up: evenings only, twice a week at first. Always use SPF during the day and give it 6 to 8 weeks before judging the results.
Is SPF really that important for anti-ageing?
Yes, it’s the most important step. No serum can undo UV damage if you’re unprotected during the day. Use SPF 30 or 50 every morning, even in winter.